Facebook’s most recent experimental application looks a great deal like Pinterest

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Facebook (FB) has quietly released a new application called “Hobbi,” which permits clients to spare photographs of projects and exercises they’re interested in, much like Pinterest permits clients to bookmark or “pin” content. Like Pinterest, Hobbi focuses on lifestyle topics, for example, cooking, home topics, and do-it-without anyone’s help projects.

As indicated by the description for the application, which was spotted by The Information on Thursday, clients can organize their photographs into “collections,” an idea additionally popularized by Pinterest (PINS). Facebook’s application additionally lets clients track the progress they’re making overtime with projects.

Facebook has a history of cloning or releasing highlights like opponents, including Stories – an idea spearheaded by Snapchat where posts disappear after 24 hours, and enlarged reality filters, which were likewise promoted by Snapchat. It’s additionally included dating, food delivery, a shopping marketplace and job postings to its platform.

Instagram, which Facebook owns, as of now offers clients the alternative to organize their spared posts in collections. Pinterest and Instagram have likewise both empowered shopping through their platforms.

A Pinterest representative pushed back on likenesses between its service and Hobbi.

“We remain focused on building a visual discovery engine. Upon first look, Hobbi appears to be a photo saving app that lacks the discoverability, search, and recommendations of Pinterest,” the spokesperson said in a statement. “As described in the App Store, it’s meant to help you document and remember the things you do, which is about the past, while Pinterest is about discovering ideas and inspiring action for the future.”

Hobbi was created by Facebook’s “NPE Team,” which propelled in July. The group is tasked with making new shopper applications.

“Many of the products we create will start small and may not resonate with everyone. And we expect many will be shut down as a result. That’s okay,” reads the team’s website.

Facebook declined to give further insights regarding the application, remembering for which nations it propelled. It’s not yet accessible in the US.

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