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Through TVBoss Fire IGNITE, seasoned video marketer Todd Gross shows creators a way to reach a wider audience and showcase products, services, or impactful stories in new ways and drive leads back to their company website by leveraging connected TV.

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The new announcement is accompanied by fresh training assets and live-streaming functionality. Further upgrades are included through the SDK Upgrade pack, which helps to improve engagement and the QR Code Creation tool for more effective lead generation.

With on-demand television viewing on the rise, TVBoss Fire IGNITE offers a powerful way for companies to engage new audiences. By launching branded channels in their field, businesses can establish themselves as industry authorities while also generating leads and boosting their visibility.

A key component of TVBoss Fire IGNITE is access to GetMeMyContent, an extensive media library with over 200 million video and audio assets. Companies can easily incorporate movie clips, music, and more to produce engaging channel content quickly and affordably.

To guide entrepreneurs through the launch process, TVBoss Fire IGNITE also includes the comprehensive Academy Bootcamp. Through a series of expert-led modules, participants will learn insider strategies for creating engaging channel content, optimizing discoverability, leveraging data, and integrating TV with other marketing efforts.

Todd Gross explains that TVBoss Fire IGNITE makes it simple to turn niche interests into full-fledged channel brands. As viewing habits shift, businesses that embrace streaming platforms like Roku will gain an advantage in reaching modern audiences. Gross explained that channels provide valuable marketing assets, from content that can then be amplified, to new lead generation pathways.

He also noted that Roku is currently dropping underperforming channels to make way for new possibilities. TVBoss Fire IGNITE offers the chance for entrepreneurs to fill this void and establish their brands as leaders in their fields.

A spokesperson for TVBoss Fire IGNITE added: “The TV landscape is evolving, and success is within your grasp. Don’t let this chance slip through your fingers. Seize the power to transform your TV channel into a profit powerhouse today.”

Interested parties can learn more at

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